For You Play
82%of players finish the Plays they start
A feed of instant Plays, one swipe each. No waiting, no downloads.
NudgePlay campaign, 94,000 playsStart swiping
SearchableWatchableShareableShoppablePlayable
One loop. Three ways in.
Players, builders and brands, connected in one feed.
ZappyPlay
5 minfrom a one-line idea to a playable game
Describe it and Zappy, our AI, builds it. Remix anything and earn when people play.
NudgePlay studio, no codeStart building
Playroll for Business
3.2xaverage ROI on NudgePlay brand games
Post Brand Bounties. Builders remix your campaign with new plays, and you pay a % for completed redemptions, not views.
NudgePlay brand campaignsSee the proof
02FOR BUILDERS
ZappyPlay
Describe an idea and Zappy builds a Play you can share, remix and earn from. The full studio opens any time from Create.
03FOR BRANDS
Dumb watch goes numb.
Video is everywhere and AI is flooding it, so people are tuning out.
Playing is the fix, because you can't passively scroll past something you play. When your thumbs are steering the story, you are not just watching. You are in it.
3 min vs 3 sectime spent with a Play vs a typical adNudgePlay brand games
~60%of searches end without a single click to the open webNorad research
1%of ad campaigns deliver strong resultsNorad research
The scoreboard is already in.
TikTok, Discord, Apple and YouTube have all shipped play surfaces. Small interactive experiences beat passive content wherever they get distribution. What the medium still lacks is a home of its own.
500M+monthly players on WeChat and TikTok Mini Games, with nothing to installTencent, QuestMobile 2026
4.8 vs 2.9installs per 1,000 impressions, playables vs videoLiftoff Mobile Ad Creative Report 2026
15.4 vs 9.2days before creative fatigue sets in, playables vs videoLiftoff Mobile Ad Creative Report 2026
175Mgamers in Indonesia, with almost no local play being made for themSensor Tower, Digital in Asia 2026
PROOF, NOT PRE-ROLL
One game. 13,139 repeat purchases.
An insect repellent brand sent a branded Play to 200,000 existing customers on WhatsApp. Dengue boss battles taught the real risk, and higher scores unlocked discounts redeemable at Alfamart.
Built in 15 minutes with NudgePlay, the studio behind playroll.
94,000plays, from 47% of the customer base
82%completion rate
3:11average session, in minutes
2.7plays per player
98%awareness of the dengue threat
320%ROI in 30 days
STOP BUYING ADS. START BUILDING PLAYS.
Playroll,
not pre-roll.
01
Plays people choose. Touch and decisions instead of interruptions, designed around the peak-end moments people remember.
02
Pay for completions. Finished rounds, not skipped seconds. Every Play is tracked from first tap to reward claimed.
03
Plays that go anywhere. One Play runs in the feed, on WhatsApp, in your app or on your site, in any language and any market. No installs, ever.
