PER REMIXBaby Patrol
Your brand, products and rewards swapped in by Zappy.
$100 per remixPLAYROLL FOR BRANDS · BRAND BOUNTIES
Post a bounty. See what it could do.
Builders remix your campaign into Plays with Zappy. Pick your reach and how you pay them, and the simulator runs it on our initial campaign results.
Dumb watch goes numb.
Video is everywhere and AI is flooding it, so people are tuning out.
Playing is the fix. You can't passively scroll past something you play. When your thumbs are steering the story, you're not watching it. You're in it.
PlayVideo ad
Time spentA Play vs a typical video ad. Initial results, NudgePlay brand games
Installs per 1,000 impressionsLiftoff Mobile Ad Creative Report 2026
Days before creative fatigueLiftoff Mobile Ad Creative Report 2026
The scoreboard is already in.
TikTok, Discord, Apple and YouTube have all shipped play surfaces. Small interactive experiences beat passive content wherever they get distribution. What the medium still lacks is a home of its own.
- 500M+
- monthly players on WeChat and TikTok Mini Games, with nothing to installTencent, QuestMobile 2026
- 175M
- gamers in Indonesia, with almost no local play being made for themSensor Tower, Digital in Asia 2026
- ~60%
- of searches end without a single click to the open webNorad research
- 1%
- of ad campaigns deliver strong resultsNorad research
CAMPAIGN SIMULATOR
Run your campaign before you run it.
1 · YOUR REACH
200K
0
2 · HOW YOU PAY BUILDERS
Set a fee per remix, a commission on sales, or both. Leave one at 0 to use only the other.
$0, or from $50 plus taxes
A set fee for every remix you approve, from $50 plus taxes. Your cost is known before launch.
3 · SIMULATED RESULTS
94Kplayers
254Kplays
208Kcompleted plays
13Khours of attention
13Kredeemed purchases
$ 66Ksales driven
Builder bounty$ 500
Per completed play$ 0.00
Per redeemed purchase$ 0.04
Dummy simulation, using rates from initial campaign results
- 47%
- of CRM reach plays
- 4.5%
- of paid ad reach plays
- 2.7
- plays per player
- 82%
- of plays completed
- 3:11
- minutes a session
- 14%
- of players bought
Fees and commissions exclude applicable taxes.
How a bounty runs
1. You create
Zappy builds a Play for your brand on a happy trend, like Matcha Merge.
2. You post it as a template
Set a fee per remix (from $50 plus taxes, held in escrow), a commission on sales, or both.
3. Builders enhance it
They pick up the template in Zappy and submit their best version.
4. You approve, it goes live
Accept a Play and the builder is paid from escrow. It gets a public link and a place in the playroll feed.
BOUNTY IDEAS
Swipe for an idea.
Example bounties built on branded Plays already in the feed. Every one can be remixed for your brand. Fees exclude applicable taxes.
1 / 11
Post a bounty like this
PER REMIXHit! Squad
Home care: squash the bugs, learn the risk, unlock a voucher.
$50 per remixPER REMIXSpotless Shield
A viral-ad-inspired minigame where players use the product to protect white garments from incoming hazards. Like shielding a politician's kurta from tomatoes, a referee's polo from muddy balls, or a white collar pedestrian's shirt from puddle splashes.
$60 per remixPER REMIXEndless Embrace
A mini-game for adults where players help an embracing couple maintain their silhouette pose by tapping to clear household distractions like phone calls and alarms, before the embrace breaks, tracking how long they can last.
$50 per remixADD COMMISSIONLiv Loot Launch
Slingshot your way through money savers. Install the bank's app and unlock the real loot.
$100 per remix + 8% of redeemed salesADD COMMISSIONJazz-baati Megabytes
Social media drains your data, Jazz Telecom tops it up if you catch the right data pack!
$50 per remix + 3% of redeemed salesADD COMMISSIONHunter Dash
A runner remixed around your product, with codes at the finish.
$55 per remix + 5% of redeemed salesCOMMISSION ONLYGlobe Guess
Travel: Guess the country from its map silhouette or guess the capital from the flag, win money off the fare.
2% of bookingsCOMMISSION ONLYSeven Stones
Back to School catalogue: Childhood game. Knock the stack of stones, rebuild it, claim a coupon.
10-16% of gross saleCOMMISSION ONLYFifteen Facets
Retail: Guess the item on a stocked shelf, then shop the list.
10-16% of gross saleCOMMISSION ONLYCrab Cube
Retail: Books: a 3D twin-block puzzle inspired by Gödel, Escher, Bach. Solve it to unlock a book and ebook combo discount at an omnichannel boutique chain.
10-16% of gross saleINITIAL CAMPAIGN PROOF
Played, finished, bought.
Branded Plays sent to existing customers, with scores that unlock real rewards. In line with industry research on playable formats.
Try a branded Play47%of customers played
82%completion
320%ROI in 30 days
Playroll,
not pre-roll.
01
Plays people choose. Touch and decisions instead of interruptions, designed around the peak-end moments people remember.
02
Pay for results. Per remix, on commission, or both. Every Play is tracked from first tap to reward claimed.
03
Plays that go anywhere. One Play runs in the feed, on WhatsApp, in your app or on your site, in any language and any market. No installs, ever.
BRAND FLOW · STEP 1 OF 6Create on a trend
playroll for Brands[YOUR BRAND]
BUILD NOTES FOR DEVELOPERS