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Play Create

ZAPPYPLAY STUDIO

Watch Zappy
build a Play.

Type an idea. Zappy reads your brand, catches the trend, builds the Play and gets it ready to ship.

ZappyPlay CREATE WITH ZAPPY
BUILD LOG v1 0 / 7
playroll.live/p/untitled-play
  1. Reading your brandLogo, colours and tone found
  2. Catching a happy trendMatcha is trending happy on social. Named it Matcha Merge
  3. Building your PlayThree levels, one thumb, Zappy as your rival
  4. Setting the scoringCumulative score with booster power-ups
  5. Packing the discovery kitThumbnail, OG card, SEO tags and share link
  6. Adding rewardsSingle-use codes, valid for 30 days
  7. Wiring up analyticsGA4 events and Grip Score switched on
PREVIEW 100%
YOUR PLAY APPEARS HERE
MERGE GAME · 8 STAGES Untitled Play Shade-grow, steam, stone-mill and whisk your way to the perfect cup. Beat Zappy's 1,200
SCORE0 ⚡ x2 ZAPPY1,200
🎟️ Beat Zappy for 20% off, or play for 10%
ROUND COMPLETE You beat Zappy! YOUR SCORE0
Tap anything. Rename, resize, change behavior.
Brand kitOn trendScoringSEO + OGRewardsGA4
See everything Zappy just did
5 minfrom brief to Play
100+iterations per Play
0code, designers or developers needed

EVERYTHING ZAPPY DOES

Swipe through the studio.

Eighteen features, one swipe each, in any direction. Every card says whether it is live today, in beta, or coming soon.

CREATE01 / 18
Beta

Start with your brand, not a blank page

Zappy reads your website, socials, shop and press, then pitches Plays built around your campaign goal.

Try it
CREATE02 / 18
Beta

Plays that ride the moment

Zappy catches happy, positive trends on social media that fit your brand or idea. A merge game that ends in matcha beats one that ends in fruit punch.

Try it
CREATE03 / 18
Live

Make a Play yours

Pick a house or community Play and Zappy reskins it with your logo, colours and copy.

Remix a Play
ENRICH04 / 18
Live

Edit it like a game engine

Tap any element right in the preview to rename it, resize it or change how it behaves. Built for Human + AI: you steer, Zappy does the heavy lifting.

Try it
ENRICH05 / 18
Live

Score it your way

Choose cumulative, survival, incremental or booster scoring. Zappy builds the rules, the meters and the end card around it.

Try it
ENRICH06 / 18
Live

Assets, cleared to use

Add maps, images, icons, sounds and 3D models from Creative Commons libraries, so every Play looks and sounds finished.

Try it
ENRICH07 / 18
Soon

Can't build it? Post a bounty

Describe the Play you want and the builder community builds it for you.

Join the waitlist
PLUG IN08 / 18
Beta

Made it elsewhere? Bring it here

Drop in a game built anywhere. Host it, earn from it, and keep adding levels with Zappy.

Bring a Play
PLUG IN09 / 18
Beta

Your AI, our rails

Connect your own LLM through the built-in MCP server. Your AI builds, and ZappyPlay hosts, ships and tracks.

Get early access
LAUNCH10 / 18
Live

Ready to be found

Every Play comes with its thumbnail, description, Open Graph card and SEO tags already written.

See an example
LAUNCH11 / 18
Live

One Play, every channel

Get a custom URL, or go headless and push straight to your CRM, messenger, Ad Manager, site or partner feed.

Serve a Play
LAUNCH12 / 18
Soon

A teaser for every Play

An AI gameplay teaser with commentary, made for every Play.

Join the waitlist
LAUNCH13 / 18
Soon

Straight to TikTok mini-games

A dedicated engine makes your Play ready to publish as a TikTok mini-game.

Join the waitlist
MONETIZE14 / 18
Beta

Turn plays into purchases

Zappy finds the right affiliate program, curates product catalogs that fit the gameplay, and builds affiliate links so every sale is attributed.

Try it
MONETIZE15 / 18
Live

Rewards people can redeem

Plug in your own codes by webhook or upload, or let Zappy generate them, with validity dates and terms like use once or once per user.

Try it
MONETIZE16 / 18
Beta

A Play for every offer

Connect your offers feed and get hundreds of Plays in under an hour. Built for wallets, e-commerce and social commerce.

Talk to us
MEASURE17 / 18
Live

Know who played, where and when

GA4 built in: full funnel, discovery source, demographics, geography, interests and time of day.

Try it
MEASURE18 / 18
Live

Attention you can compare. Value you can count.

Grip Score benchmarks every Play against its genre and brand category. Value scoring puts a dollar figure on every level.

Try it

What's the Play?

Create with Zappy